Custom Sticker Drops for Retail Businesses

Bring customers back with collectible, limited-edition stickers designed specifically for your brand.

Sticker drops have become a powerful way for retail businesses to build community, encourage repeat visits, and create shareable moments customers love.

Each design is custom illustrated to match your shop’s aesthetic and audience.

Whether you run a coffee shop, boutique, brewery, bookstore, plant shop, or local retail store, sticker drops give your customers something fun to collect and something memorable to take with them.

How Sticker Drops Work

Sticker drops are simple and flexible. Businesses typically release new designs:

• monthly

• seasonally

• during special events

• for product launches or promotions

Many shops offer stickers:

• free with purchase

• with specialty drinks or products

• as loyalty rewards

• as limited collectible merchandise

Limited quantities create excitement and give customers a reason to come back for the next drop.

 

Why Sticker Drops Work

Sticker drops are more than just merchandise — they are a small but powerful marketing tool.

They help businesses:

• encourage repeat visits from customers collecting new designs

• create limited-edition excitement and urgency

• generate organic social media sharing

• strengthen brand identity with unique artwork

• offer a low-cost marketing item customers actually keep

Customers love stickers. When designs are collectible and tied to a business they love, they often become part of a shop’s culture.

Custom Designs Created for Your Brand

Every sticker is custom illustrated to reflect your business.

Designs can include:

• brand mascots or icons

• lifestyle illustrations

• local or regional themes

• seasonal artwork

• collaboration designs

• event or promotional stickers

The goal is to create designs your customers will recognize, share, and collect.

Premium Vinyl Stickers

All stickers are professionally printed using durable, weatherproof vinyl.

Standard sticker size: 3 inches

Pricing is based on the quantity ordered per individual design. (Most order at least 500)

Quantity per Design 

Wholesale Price

Suggested Retail

100 stickers

$1.65 each

$4 – $5

200 stickers

$1.29 each

$4 – $5

300 stickers

$1.10 each

$4 – $5

500 stickers

$0.95 each

$4 – $5

900 stickers

$0.80 each

$4 – $5

Example: If a shop orders 300 stickers of one design, the price is $1.10 per sticker.

Multiple designs can be ordered at the same time. Pricing applies to each design individually.

Custom Design

One-time custom design fee: $100 per design**

This includes fully custom artwork created to match your brand and audience.

**The design fee is waived for businesses participating in the Monthly Sticker Drop Program (6-month minimum).

Turnaround

Once a design is approved, production and delivery typically take 5–7 business days.

Stickers arrive retail ready.

Let’s Create Your Sticker Drop!

If you’re interested in creating custom stickers for your shop or starting a collectible sticker drop program, I’d love to hear about your business.

Contact me to start designing your first drop!

Michelle Johnson 

mjdesignco1@gmail.com

M. Johnson Illustration